Marketing a Law Firm
Marketing a new law firm is a challenging and many times an overwhelming task. Due to the start-up cost associated with opening an office, many attorneys are unable to hire a consultant to help with developing a marketing strategy. However, this doesn't mean a sole practitioner or small-firm lawyers cannot implement some cost effective strategies to enhance their business.
Getting the word out about a practice requires a mix of creativity and an allocated advertising budget. Though the marketing mix will vary for different types of practices and specialties (i.e. personal injury, family law, corporate law, etc.), here are a few options to market your new firm:
A. Traditional Advertising Media
1. Yell...
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