Marketing a Law Firm


Marketing a new law firm is a challenging and many times an overwhelming task. Due to the start-up cost associated with opening an office, many attorneys are unable to hire a consultant to help with developing a marketing strategy. However, this doesn't mean a sole practitioner or small-firm lawyers cannot implement some cost effective strategies to enhance their business.

Getting the word out about a practice requires a mix of creativity and an allocated advertising budget. Though the marketing mix will vary for different types of practices and specialties (i.e. personal injury, family law, corporate law, etc.), here are a few options to market your new firm:

A. Traditional Advertising Media

1. Yell...
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Taping for TV prompts new-trial order; Appeals court rules on case involving Quincy man’s murder (Patriot Ledger)
In a ruling that could prompt challenges of more convictions in Boston cases, the state Appeals Court has ordered a new trial for two brothers convicted of killing a Quincy man because their attorneys allowed a television crew to tape confidential conversations with the defendants during their 1999 trial.



Judge denies Brown a new trial (Delta Democrat Times)
GREENVILLE - Circuit Court Judge Richard Smith denied King Young Brown Jr.'s quest for a new trial. He also denied all, but one of several other motions made from attorneys involved in the Brown case.



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